Graham writes.....the new digital media is advancing throughout the PR sector. PR companies are becoming adept at offering a more hollistic service - effectively become communications specialists - with more and more advice and support on the use of digital commuincations. A good example is a recent assignment we conducted for Pimlico Plumbers. It encompasses Corporate Social Responsibility, digital and internet communications and traditional media. We arranged a competition for students at a North East based Arts College to win a paid assignment to design an e-xmas card for Pimlico Plumbers. Young people in a poorer part of the UK were given a chance to earn something worthwhile for their CV (and £500!). The winning entry has gone viral using You Tube. And the fun element of the message has received media coverage. Take a look at what the plumber to the stars says this Christmas!
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