LEADERSHIP AND PR PUT FOOD PRODUCT IN TOP THREE

70 years ago when TS Elliott wrote about things that were culturally identified with Britain he put Wensleydale Cheese on his list. Well, thanks to brilliant leadership from the Wensleydale Creamery and sustained PR from the team at Recognition (Frances, Graham and Helen) Wensleydale Cheese is once more recognised internationally as a icon of the UK. An extensive survey of 4000 people conducted has identified ten things people associate with Yorkshire. The poll was conducted by Visit York to celebrate Yorkshire Day on August 1st, and places Wensleydale Cheese at number three after Yorkshire Pudding and Yorkshire Tea. This is a well deserved ranking for a firm that has worked so hard to promote a distinct product that rightly seeks protected status from the European Union.

COLLEGE IN WALES RECEIVES PRAISE FROM ‘THE FONZ’

Recognition was delighted to be in contact with Hollywood actor Henry Winkler to promote the Priory Education Services innovative partnership with Coleg Gwent. the partnership provides specialist educational facilities for students with Asperger’s syndrome and tackles the long-term employment issues associated with the condition.

Henry Winkler has been associated with campaigns on this condition for some time.

In 2007, the National Autistic Society launched a report calling for better support and services for young people during the crucial transition stages between school, higher education, training and employment.
The ‘Don’t write me off’ campaign found that only 15% of adults with autism were in full-time paid employment, which could be greatly increased if the right planning, support and service is offered to people with autism during the transition stage.

Priory Coleg Wales is a co-educational college for students aged 16 to 25 designed to meet the academic, social and emotional needs of its students. The Coleg will accept its first students in September 2010.

Priory Coleg Wales is set within the grounds of Coleg Gwent, the largest further education college in Wales with 5 separate campuses. The learning centre is located on the Pontypool campus and comprises of classrooms, IT facilities, a therapy room, learning kitchen and dining room.

The learning centre is a safe area within a mainstream setting providing retreat when students feel challenged by social situations. It is also the base for the College’s in-house programme of support. Local buses and transport are used to travel between the campuses with the help of support workers where required, but with the overall aim of increasing independent travel skills for the future.

A number of therapies are also offered to students to help with their on-going personal development including art therapy, speech and language therapy and counselling.

The Priory Coleg Wales will initially create 10 jobs in the area, potentially reaching 50 plus jobs in the next couple of years.

Henry Winkler, best known for playing The Fonz in Happy Days, who is promoting the My Way! campaign, sent a message to Priory Coleg Wales: "Every child learns in their own way and no matter what that path is, each child must be celebrated."

Positive start to July!

Graham writes....we have had a really positive start to July at Recognition. First we won a great new client - TAS Engineering Consultants, which has an enviable track record advising some top international firms. Secondly, we have recruited some new people, increasing our staff numbers and our talent pool! Richard Hall joins us as a PR consultant, he recently worked in the Newcastle Building Society press office; Anna Dawson joins us as a PR assistant, she recently worked at a local advertising agency and is now responsible for booking our TV crews. Kate Power joins the team as the PA to the Partners, Kate recently worked for chemical firm Croda.
Finally some excellent coverage for www.shopsafe.co.uk, which is operated by Darlington internet firm Edward Robinson. The Daily Mirror highlighted the fantastic service they provide to internet shoppers. Click here.