Thursday 26 August 2010

FRANK'S FLOORING WINNING WITH PR & ADVERTISING


Graham writes.....Frank's Flooring is well known for a distintive type of asdvertising; it is a no nonsense simple message delivered by true North Easterner Frank on radio & TV and in the presss. It has been paying off with comnpany growth and some serious job creating investment. Our media release was widely covered in all the regional press and showed the serious side to a fun advert that has been delivering great results. Read the story here:

FRANKS FLOORING STORE ROLL OUT MAJOR EXPANSION AND INVESTMENT

Franks the Flooring Store is set for further growth across the North East, as it plans to open up to ten new sites and make a £1 million investment at its County Durham distribution centre.

Expansion by the region’s largest independent flooring retailer will create up to 60 new jobs as the company looks to increase its store portfolio by a third in the next 12 months to 35.

The £1 million investment at its distribution centre will pave the way for a second state of the art carpet cutting machine, along with a new delivery docking area, which will greatly increase the speed carpets can be off loaded from lorries.

Already this year, Franks has recruited 30 members of staff, and opened a number of stores across the region in Washington, Ashington and Shiremoor. The group currently employs 150 people across the region.

Franks the Flooring Store dynasty was founded by William Maguire Snr in 1981 who began trading from small premises in West Auckland. There are now three generations of the family working in the company.

Jason Maguire from Franks the Flooring Store, said: “As the North East’s leading flooring retailer we have benefitted from the growing number of people who are improving their properties buying new carpets and rugs, rather than moving homes.

“Due to this increased demand we are delighted to announce this growth and a £1 million investment. This decision will allow Franks the Flooring Store to plan on opening a further 10 stores across the North East and create 60 new jobs.”