LOCAL ITV ADVERTISING – act now or miss the chance before ITV reforms!

Recognition doesn’t do advertising; except with ITV. We are one of the smallest registered agencies dealing with ITV and have worked on several successful campaigns in recent years. We tend to offer our clients the opportunity to advertise on ITV’s local transmitters thus reaching audiences around locations they are targeting. A good example was a new nursing home in the Northern Ireland – a well-made TV advert produced some excellent enquiries; another was a restaurant in North Yorkshire. Both adverts were only transmitted locally. The adverts were affordable because ITV allows advertising to be bought by transmitters; its so-called ‘micro regions’. A typical example is the ‘micro-region’ serving Teesside, North Yorkshire and South Durham. An advert made by Recognition will cost from £1900 plus VAT to make. Then, if it is a 20 second advert transmitted 30 times in a week (11 times in peak viewing hours) the airtime will cost £3742 plus VAT, if it is a 30 second advert the same package will cost £4678 plus VAT. However, due to new technical requirements of the Sky satellite system (with the advent of new HD channels) the number of micro-regions is being reduced. This will start after January 8th next year. Hence there is now urgency to book local campaigns before ITV runs out of local space! If you want one chance of using ITV’s least costly packages get in touch with Recognition quickly!

Toby’s telly reports for the internet

New! LOW COST INTERNET VIDEOS from £200 (plus VAT)


Recognition’s services business has introduced a new LOW COST band in its video offering. From £200 plus VAT our own Toby Nichol will attend your premises; shoot properly framed video and produce short web video reports (2 to 6 mins) for use on your web site.

In this age web sites have moved on. They need video more than ever! But you don’t have to go for an expensive re-design. Recognition will produce a web video for you and host it on our site; which your site can link to! See our own site for an example of how it can look! www.recognitionpr.co.uk

Toby Nichol is Recognition’s young and enthusiastic audio visual star! We recruited him from our local college two years ago and he has built up this critical element of our service. He is now equipped with a professional camera, computers and editing suite, together with the high speed broadband needed to place videos on line.

Toby’s service compliments the high quality service we already provide, using professional TV crews all around the UK.

The prices fall into the following bands:

1) Simple web videos (Toby’s service) from £200 plus VAT
2) Videos for use on Web or on DVD (shoot by our professional network of TV crews) from £390 plus VAT
3) Web TV programme from our Darlington based studios from £600 plus VAT
4) Fully produced DVDs shot on multiple sites from £800 plus VAT

Give Recognition a call on 01325 363436 to find out more and discuss your requirements

Great fun with Fish 'n' Chips!

Sometimes our job can be great fun! This weekend was a case in point.The Wensleydale Heifer, in the heart of the Yorkshire Dales National Park, has re-captured the record for the world’s largest serving of fish and chips. We helped organise the event and gained tremendous media coverage for one of our smallest clients. The chefs broke the record by frying a fillet of prime halibut, in its famous Black Sheep beer batter, and hand cut chips weighing a combined total of 101 lbs. They also cooked a vat of mushy peas to accompany the record-breaking dish. The Heifer was determined to use American Independence Day weekend to reclaim the world record, which was held by The Black Rose Restaurant in Boston, Massachusetts, USA with chips weighing almost 44lb and the fish 34lb, for the UK. The fish and chips were prepared in a custom made, giant pan made by Beekly Fabrications. The fillet was coated in over four gallons of batter and accompanied by an amount of chips proportional to the size of fish. The fish was weighed prior to cooking and then battered and fried as a single fish before being divided into servings. Local Black Sheep beer was used in the batter and served at the event. The record was officially verified by Guinness World Records and the dish shared amongst around 250 villagers and friends, who made a donation to the Help for Heroes charity.