Recognition doesn’t do advertising; except with ITV. We are one of the smallest registered agencies dealing with ITV and have worked on several successful campaigns in recent years. We tend to offer our clients the opportunity to advertise on ITV’s local transmitters thus reaching audiences around locations they are targeting. A good example was a new nursing home in the Northern Ireland – a well-made TV advert produced some excellent enquiries; another was a restaurant in North Yorkshire. Both adverts were only transmitted locally. The adverts were affordable because ITV allows advertising to be bought by transmitters; its so-called ‘micro regions’. A typical example is the ‘micro-region’ serving Teesside, North Yorkshire and South Durham. An advert made by Recognition will cost from £1900 plus VAT to make. Then, if it is a 20 second advert transmitted 30 times in a week (11 times in peak viewing hours) the airtime will cost £3742 plus VAT, if it is a 30 second advert the same package will cost £4678 plus VAT. However, due to new technical requirements of the Sky satellite system (with the advent of new HD channels) the number of micro-regions is being reduced. This will start after January 8th next year. Hence there is now urgency to book local campaigns before ITV runs out of local space! If you want one chance of using ITV’s least costly packages get in touch with Recognition quickly!
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