Monday 7 December 2009

Recognition on TV in the New Year

Graham writes....Recognition TV advert....from January we are putting our money were our mouth is and advertising Recognition's services on TV. Successful marketing campaigns involve a mix of devices from research to PR to advertising. Recognition is now offering all three. Check out our ad......

Friday 4 December 2009

Bannatyne Fitness headline sponsors 'Local Heroes'


Recognition has been working with Bannatyne’s Health Clubs in the North East which were the headline sponsors of the famous Northern Echo Local Heroes awards. In conjubnction with the event Bannatyne's has announced the winners of its ‘Search for a Club Hero’ competition who were guests of honour at a major sporting awards night.

The winners, who were nominated by their fellow members and Bannatyne’s staff, attended the Northern Echo’s Local Heroes Awards Ceremony on 3rd December alongside a number of famous North East sports stars and the cream of the region’s grassroots sporting community.

The Bannatyne’s heroes are:
Chester-le-Street – Joe Elsender
71-year-old Joe has completed the Great North Run over 20 times, which is even more of an outstanding achievement as he is partially sighted. Joe has raised thousands of pounds for charities supporting blind people through his running. He also helped establish the running club at Bannatyne’s in Chester-le-Street as well as a running club for local children.

Coulby Newham – Peter Swan
For the past five years Peter has been leading the Meseran Project, a charity that creates opportunities for young people in Middlesbrough and Africa. The project has funded the construction of schools in Africa and sponsored African children through secondary education. The fundraising has been undertaken by young people from Middlesbrough and Peter’s inspiration and motivation has helped show the young people of Middlesbrough what is going on in the world and how they can make a difference.

Darlington – Donna Gilmore
Donna became a ‘Good Samaritan’ to a fellow member. Ron Howe broke his leg in a fall and, as the only driver in his family, was left almost housebound. Donna came to his rescue and has been driving Ron to Bannatyne’s so he can meet up with his friends at the health club. In addition, Donna has also been driving Ron’s wife to appointments and shopping.

Durham – Jill Young
Jill has enjoyed a massive lifestyle change since she joined Bannatyne’s in Durham in 2008 and has been called an ‘inspiration to other members’ by fitness advisors at the health club. She has developed her fitness to such a level that she entered her first Great North Run this year raising £400 for charity. Jill now attends Bannatyne’s six-times-a-week and is training for her first full marathon.

Ingleby Barwick – Jennifer Clark
Jennifer swapped sofas for treadmills to kick start her healthy lifestyle and has so far lost five stone since joining Bannatyne’s. According to her nominator, Jennifer never says she ‘can’t do it’ and tries her very hardest to maintain her health, fitness and wellbeing. Bannatyne’s Health Clubs in the North East has announced the winners of its ‘Search for a Club Hero’ competition who will be guests of honour at a major sporting awards night.

The winners, who were nominated by their fellow members and Bannatyne’s staff, will attend the Northern Echo’s Local Heroes Awards Ceremony on 3rd December alongside a number of famous North East sports stars and the cream of the region’s grassroots sporting community.

Nigel Armstrong, Managing Director of The Bannatyne Group, the headline sponsor of the Northern Echo’s Local Heroes Awards, said: “Each of these members has shown real dedication and commitment, whether it’s been through improving their lifestyles or by helping others. "