Monday 17 May 2010

Duncan's soccer aid drive


Bannatyne’s Health Clubs across the UK will be ‘keeping it up for Soccer Aid’ this weekend (22/23 May) to raise money for UNICEF’s crucial work helping children around the world.



Bannatyne’s has organised a range of fundraising activities at its 60 UK health clubs to support UNICEF’s Soccer Aid initiative, which is being spearheaded by pop star and football-fanatic, Robbie Williams.



Members who raise over £50 for UNICEF will be entered into a special Bannatyne’s prize draw to win a pair of tickets for the celebrity Soccer Aid football match on June 6 in Manchester. The prize also includes an invitation to a VIP reception at Old Trafford before the game.



Among the activities planned for the weekend of 22 and 23 May, Bannatyne members will be taking part in sponsored ‘keepy uppy’ challenges. Using a football or a balloon, members will use their feet, legs, arms, chest and head to juggle a ball without letting it touch the ground – the longer they can do it, the more money they can raise.



Bannatyne’s will also be hosting a simultaneous spinning class at its 60 UK health clubs. Over a thousand members from across Britain will take part in the cycle-based challenge on Saturday 22 May, which will start at every health club at 10am.



Bannatyne’s is backing Soccer Aid after it named UNICEF as its primary charity for the next three years. Company chairman and founder Duncan Bannatyne is a UNICEF Ambassador and has visited a number of the charity’s programmes around the world to support its exceptional work.



Some of the money raised by Soccer Aid will be used to help children affected by the earthquake in Haiti. Duncan was due to visit Haiti with UNICEF the week the earthquake struck and he has committed to raise money to support the charity’s work in the country.



Duncan Bannatyne said: “We’re encouraging all our members to ‘Keep it up for Soccer Aid’ and help millions of children worldwide through UNICEF’s work.



“Every minute of every day, children die from common diseases like measles, diarrhoea and malaria. Millions of children don’t go to school, or have food, shelter or clean water.



“Children all over the world suffer from violence, abuse and discrimination, are forced to work in dangerous conditions and denied the chance to play. This is wrong, but through the work of UNICEF we can help to put it right and the lives of these children can be dramatically improved.”



Nigel Armstrong, Managing Director of Bannatyne Fitness, said: “The ‘Keep it up for Soccer Aid’ activities we’ve organised should be great fun and raise money for an extremely important cause. Whether they’re going to use their football skills, endurance on the spinning bikes or take part in any other ‘Keep it up for Soccer Aid’ fundraiser, our members will be helping to make a real difference to the lives of children.”



Michael Newsome, Director of Fundraising for Soccer Aid said: “Bannatyne’s have truly risen to the challenge. Across the country, people from all walks of life will be keeping it up for Soccer Aid’, which is fantastic! With every spin of the wheels, with every header, toe-tap and goal, children across the world will benefit. What better motivation is there to get fit, join in and have fun whilst getting sponsored to make a lasting change to children’s lives. Tune in to ITV 1 on June 6 so see what a huge difference these activities make.”

Thursday 13 May 2010

NEW GOVERNMENT


Graham writes.....the new Government's agreement document has been of interest to many of Recognition's clients. I've also had requests for details from both the Lib Dem and Conservative manifestoes. Already a number of our clients have been in the media commenting on the Cameron Coalition. Charlie Mullins of Pimlico Plumbers gave a great reaction in Business Matters Magazine; Tony Earnshaw of UK Commercial Cleaning was on Radio 5 Live; Duncan Bannatyne has been tweeting; George Rafferty of NOF Energy has been giving views on the outlook for nuclear power. We are at the early stage of planning a big IOD event in the North on the day of the emergency budget (which if it is 50 days on Tuesday will be 30th June). Now the Government is formed the media will have new aspects to write about it, scrutinising the detail of policy, and our clients will all be using Recognition to give their views, whatever they may be.

Tuesday 4 May 2010

Publicity at the election is not just for politicians!



This video is timely, it is Gordon Brown - not the THE Gordon Brown - making good use of the publicity surrounding the general election. Recognition produced this You Tube video which has received coverage in regional media. Other clients to get involved with the election were Duncan Bannatyne - who backed Gordon Brown's Labour Party and Charlie Mullins, of Pimlico Plummbers and Tony Earnshaw of UK Commercial Cleaning who backed David Cameron's Conservatives. We also placed our client Jon Sturrock of Arlington Financial in Hartlepool on the BBC's 5 Live national radio economy debate. All earned the respect of the media and good coverage for getting involved in the debate.