Recognition launches new hydrogen power system

Recognition has been asked to promote Inova Power Limited, a new North East engineering business, which has launched a cost effective new energy innovation capable of extending the range of electric vehicles and reducing carbon emission from the existing UK vehicle fleet.

The new technology, developed in conjunction with the University of Sunderland, was demonstrated to a group of leading opinion formers from the region by the team behind the innovation.

The breakthrough will significantly enhance the distance capabilities of electric vehicles, such as those being manufactured in the North East, overcoming a major barrier to commercialisation.

A research partnership has been established between Inova Power Limited and the University of Sunderland to commercialise the product.

Inova Power’s system extracts hydrogen from water, safely and cleanly, with the ability to revolutionise the development of electric and hybrid vehicles. The hydrogen produced can also be used in conventional engine powered vehicles.

Inova Power is headed by managing director Mark Nailis, a chartered engineer with more than 20 years’ experience in developing and commercialising new products across a range of markets, including the automotive and defence sectors; and chairman David Bowles OBE, a former Northern Development Company director and current chairman of NDI Ltd and Entrust.

We like innovations such as this and so did the business leaders and media that attended our launch - we achieved coverage on all the key newspapers and radio and journalists enjoyed seeing model cars powered by hydrogen in our demonstration.

Busy week……Wensleydale launch, Carillion plc & Arlington on ITV; Pimlico Plumbers in The Times

Staff at Recognition have been really busy promoting clients this week. The fantastic development at Durham Gate was featured on ITV news. The £130m development is underway near Durham City, it continued despite the recession and as the recovery comes it will be ahead of the competition as the new business location in the North. Pimlico Plumbers entered the debate about the Big Society with an excellent letter to The Times from founder, Charlie Mullin. A major social enterprise project he is involved in is slated for some excellent coverage too. Meanwhile I’ve been very busy hosting the 'Dales Kitchen Challenge' competition to commemorate the opening of the new £1m visitor centre & restaurant at Wensleydale Creamery in Hawes in the Yorkshire Dales. The competition saw two teams of local personalities competing against the clock to cook a recipe devised by our guest – celebrity chef Rosemary Shrager. I was the MC and it was a great fun event!

FUN START TO FEB AT RECOGNITION

Graham writes.....Recognition's people were all over the UK this week as clients launched products and services and held events to communicate with their customers. Caroline Walker was in Northern Ireland for the launch of two new care homes in the Priory Group, the launch events were covered on TV and radio and featured former Manchester United & Northern Ireland footballer Norman Whiteside, who hails from the area that one of homes is located.
In London Paul White launched a new report about environmental efficiency from the Manufacturers Association of Radiators and Convectors. The launch was at the Savoy Hotel in London and was attended by numerous journalists from the building and associated trade press.
Meanwhile in Leeds Melanie Smith, Emma Higgnett and myself hosted Strictly New Business, a competition for new businesses to win a great prize of a year's free office accomodation, insurance and legal advice. The prize bundle was worth many thousands of pounds and was hotly contested at an event that combined the scrutiny of Dragons' Den with the fun and glamnour of Strictly Come Dancing!
Business owner Craig Higgs, of Net 60 six, impressed the judges with his presentation and unique idea as well as his business acumen. Net 60 six allows golfers to play a round of golf in 60 minutes without the costly membership fees tied into golf clubs. The course is set up on a driving range and contains all the elements of a golf course, effectively bringing the course to the player.

Next week is even busier....