70 years ago when TS Elliott wrote about things that were culturally identified with Britain he put Wensleydale Cheese on his list. Well, thanks to brilliant leadership from the Wensleydale Creamery and sustained PR from the team at Recognition (Frances, Graham and Helen) Wensleydale Cheese is once more recognised internationally as a icon of the UK. An extensive survey of 4000 people conducted has identified ten things people associate with Yorkshire. The poll was conducted by Visit York to celebrate Yorkshire Day on August 1st, and places Wensleydale Cheese at number three after Yorkshire Pudding and Yorkshire Tea. This is a well deserved ranking for a firm that has worked so hard to promote a distinct product that rightly seeks protected status from the European Union.
No comments:
Post a Comment