Graham writes.....celebrity endorsements are great things. Even better when they are unsolicited. Chris Evans' chatter on his Radio Two breakfast show was a great boost to real Yorkshire Wensleydale Cheese at a time it is being increasingly listed in supermarkets. The radio star had visited the visitor centre in Wensleydale during the summer as part of a private trip to the Yorkshire Dales. We regularly send people like Chris, and his predessor Sir Terry, cheese to sample. Anyhow, the result was a gret endorsement which we circulated to all media especially the supermarket trade press. It is entirely appropriate we do this as the farming community in Wensleydale is absolutely reliant on the creamery performing well and the rurtal economy is under constant presure. Thanks Chris.
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