RADIO FESTIVAL PR SUCCESS!

Graham writes……Recognition won a prestigious account earlier this year and the work was delivered this week. We were appointed to handle the PR for the UK’s Radio Festival 2011, organised by the Radio Academy. Throughout the year we have been planning our media operation for an event that boasted celebrity speakers, leading industry figures and real debate about the future of this important medium.

Our team, which included Melanie Smith, Caroline Walker, Jamie Collis and me, attended the festival for four days and ran a dynamic and proactive media operation. The result was widespread coverage on TV, Radio and in the printed press. We also had extensive coverage on blogs, twitter and all over the internet.

The Festival – thanks to its creative producers and the inspired leadership of the Radio Academy – was the most successful ever.

Take a look at this tongue-in-cheek film with an American presenter, Elvis Duran, who was broadcasting live from the festival to 30 million listeners. It shows the virtue of juxtaposition – the leader of Manchester Council on a ‘zoo format’ US breakfast show!