Graham writes.....the TV advert we produced for The Priory was screened in the South East of England this week. It has received an excellent response with Priory helping numerous people via its helpline. The advert took a great deal of time to be cleared by the advertising regulators. We needed to convince them that it did not break the very strict codes for services to help people dealing with a drink problem. The rules forbid 'products' to help tackle alcohol dependency. The reason is to prevent people thinking that they can have a drink then take a 'miracle cure', thereby neutralising the responsible drinking message. At first, the regulator sought to apply this rule to this advert. However, after further submissions and documentation, the advert was cleared in time for this important period in the run up to Christmas.
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