Graham writes…..if you have a moment this week please buy a slice of Wensleydale cheese at the supermarket. The Wensleydale Creamery is a rural community business and, as well as handling its PR, we have launched its first TV advert. The campaign distances the firm from the well known ‘Wallace and Gromitt’ image (which will be used for special occasions) and focuses on the key selling point; that it is the only Wensleydale Cheese made in Wensleydale. Others are the products of big agri-businesses and in the supermarket cheese wars try to undercut Wensleydale Creamery on price. The truth is that the Wensleydale Creamery makes the cheese using milk from more than40 farms in the Yorkshire Dales National Park. These farmers have higher costs because they have responsibilities to the environment under the National Park rules. Buying the real cheese will help them and keep the Dales as a green and pleasant land!
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