Graham writes.......Great day today promoting Wensleydale cheese. We have announced a new ‘brand ambassador’ – Darren Gough, the Strictly Coming Dancing star and the former England and Yorkshire cricketer. Darren was brilliant. He met the media and the public at three locations in one day – Leeds, the Yorkshire Dales and Yarm in Cleveland. Getting the right ‘star’ to endorse a product or service can really pay dividends. Darren has just the right following, is a true Yorkshireman and passionately believed in our message. We want more people to insist on buying Wensleydale cheese that is made in Wensleydale and notice the new stamp of authenticity on the package. The media day was cost effective – generating tens of thousand of pounds worth of publicity for much less than we actually spent! (pictured: Darren Gough 'dancing' with Kate Allison of Wensleydale Creamery outside Lewis & Cooper Deli in Yarm)
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