ITV offers excellent local opportunities

Graham writes.......a little gem of good news from the recession is the availability of much cheaper local TV advertising. ITV have been offering local businesses some excellent local packages. Although we are known as a PR firm, Recognition believes in a multi-media approach to marketing. Today I've booked a TV ad on ITV which will run for a business not normally associated with TV advertising. It will run in October on the Tyne Tees south transmitter. The deal is for one week, 30 spots, 20 seconds each spot at a total cost of £4880 plus VAT. The spots are a combination of peak and off peak time. Recognition will make the advert for less than £2k. We have only done this once, earlier this year to promote a fish and chip restaurant in North Yorks which was re-opening after a fire. The total cost to the client was less than £7k and when combined with our PR activity the business has done really well and has re-gained the level of trade it had before the fire. You can see the ad in the video box.