Graham writes.....
Today I've taken part in a fun event that raised the profile of three of our clients - the Institute of Directors, Lingfield Point and Arlington Financial. The event was a Budget 'Question Time', based on the BBC TV show. It was attended by dozens of business leaders in the North East and filmed for a 30 minute web TV programme which will appear on the websites of local newspapers and our own broadbandtvchannel.co.uk. You'll know if I spoke well by looking at the link http://www.broadbandtvchannel.co.uk/clip.asp?clipid=441 but the event was a PR success and shows the benefit of bringing clients with different interests together. In terms of publicity and attendance it worked well and our local TV crew did an excellent job. I have actually been a panelist on the real Question Time in 2004 (during a special on the North East Regional Assembly campaign) and assisted when my client Duncan Bannatyne was a guest last year. He was very good and took the trouble to bounce ideas off me in the car on the way to the recording. I can testify that guests really don't know what the questions are, but a solid knowledge of the process should enable you to predict the most difficult ones - which we did when Duncan appeared.
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